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Volume vs. Value: Creating Efficiencies by Focusing on Patient Outcomes


The costs of being a healthcare provider are on the rise, combine that with higher demand from patients for a more personalised and affordable service and it’s becoming increasingly difficult to run a financially viable organisation. As such, clinics and physicians need to look for new strategies and patient care models to increase efficiency and relieve the pressure on their bottom line.


Volume vs. Value

To thrive in the current healthcare environment, clinicians need to switch to value-based delivery model, where the focus is on maximising the value of care while striving to achieve the best possible experience for their patients.

This means shifting focus from the volume of patients moving in and out of clinics, and towards the broader experience and outcomes achieved. To achieve this goal and provide better care, many practices are moving away from a model where they offer a full range of services (a model which is neither cost-effective, nor does it deliver the quality of care expected by patients today), and instead reducing the number of services they provide while working closely with a network of trusted partners to deliver high-value care.


3 Steps to achieving value-based healthcare:

1. Adopt a patient-centric healthcare model

A patient-centric care model embodies the notion of patients as owners of their medical data and as active partners in their health. This gives them more opportunities to be involved in their healthcare journey, and, through the use of technology, allows different care providers to all come together in a connected care ecosystem.


2. Improving patient care through technology

Outdated workflows and technologies are inefficient and can cost your practice time, money and stress. By keeping your systems and technology up-to-date, you’re:

  • eliminating the excessive administrative workload that is burdensome to your team
  • introducing smarter information collection and sharing, improving the speed of patient care.
  • freeing up time for face-to-face patient care.


3. Document processes to establish accurate benchmarks and  allow for ongoing analysis

When a patient leaves a consult, what do the next steps of their treatment look like and how involved are your clinicians across the entire patient journey? How long does it take to treat a patient? What does the average medical bill look like (and how much)?

Documenting processes and outcomes gives you long-term insights into the steps, costs and measures required to achieve better patient outcomes and run an efficient practice.

Using this information, you can establish accurate benchmarks and identify areas of your practice that are draining money, staff and resources, or don’t appear viable in the long-run. These could be specific treatments or different departments in a larger organisation. Having visibility here can allow clinics to:

  • reduce overall medical operation costs by establishing a revenue-model that is influenced by patient outcomes and not just the hours worked.
  • better forecast upcoming demand and expectations of revenue month on month.
  • establish frameworks and optimise work processes.
  • invest in the right resources and work closely with patients and partners to deliver better patient experiences.


Over to you


Value-based healthcare delivery is becoming increasingly prominent as practices work towards finding a smarter approach to providing quality healthcare. Undoubtedly, both effective use of technology and adopting the right mindset are crucial to implementing value-based care successfully.

In many cases, practices are specifically adopting an entrepreneurial mindset to gain the crucial skills for sustainable growth. Thinking like an entrepreneur is pivotal in improving patient experience and boosting financial outcomes. We’ve created a useful guide to tackle this topic – simply click below to download your complimentary copy!


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Clinic to Cloud does not provide tax, legal or accounting advice. This material is for informational purposes only and is not a substitute for independent professional advice. You should consult your own tax, legal and accounting advisors before engaging in any transaction. See the Clinic to Cloud Disclaimer for further information.

Mark Dwyer

Mark Dwyer

With over a decade of experience scaling SaaS companies across the globe, my days are spent helping our teams share the vision, challenge the status quo and delight our customers at every turn. I believe that we are empowered by smart technology and together, we have the responsibility to transform healthcare.