--- title: The gift description: Assisting your clients to make a better product, listening to feedback and evolving your solution image: http://www.clinictocloud.com/hubfs/Blog_Images/gifts.jpg --- What are you looking for? Search for helpful articles, research papers, and guides. Search # The gift [Rafic Habib](https://www.clinictocloud.com/blog/author/rafic-habib) June 22, 2016 [Business and Finance](https://www.clinictocloud.com/blog/topic/business-and-finance) - - - -  Creating, building, owning and running a business is a chain of  events that form  the company. It is an ecosystem that combines  products and services around a team of skilled people to deliver  them.  Traditionally, your offerings are reliant on the acceptance of  your clients and their willingness to purchase or consume them,  trading 101 you would think, which dates back to my ancestors the  [Phoenicians 6000 BC. ](https://www.mint.com/barter-system-history-the-past-and-present) As an outsider to the business world, one looks at success stories and sees all the positives and smarts in a product and think to yourself, how did that particular company get the idea so 'right'? How did they know what to create and how to create it and make it successful. was it an overnight success? The idea may have been great and the product was good, however in many cases, not in the first instance it wasn't. In the first instance the product or solution was probably sub-optimal and the company had a lot to deal with, whether it was the iPhone from [Apple](http://www.apple.com/), do you recall the first iPhone, through to [Tesla ](https://www.teslamotors.com/)which was almost destroyed by the US media. so what is the answer? is it simple, or maybe not?  I had a coffee with a friend recently, a successful person who has built a business with teams of people and I asked "how did you handle criticisms warranted or not?" and her response was that she considered every criticism a "Gifts". So how did those companies become great? The answer put simply is they accepted the GIFT of suggestion. They listened to their clients and took on board suggestions and criticisms to better their product and their offerings. in Today's world success is about "failing fast" some argue. My interpretation of failing fast is learning, recovering and adjusting in an agile way.   At [Clinic to Cloud](https://www.clinictocloud.com/) in a very short time we have accepted many gifts and acted on them and have returned a few also. As a result of this agile behaviour and the continued innovation we were able to grow the business and our market share very quickly and we hope to be able to continue that trend. If you have a gift please forward it to hello@clinictocloud.com.au Ready to transform your medical practice? [ Get Started ](https://www.clinictocloud.com/book-a) ![](https://www.clinictocloud.com/hubfs//Author%20Images/Authors_Rafic_Habib.jpg) Rafic Habib Rafic Habib is the Founder and CEO of Clinic to Cloud. Rafic has spent almost two decades in the healthcare technology industry and has a unique appreciation for the level of pressure and intensity the sector falls under in both private and public practice. Rafic identified the opportunity to leverage technology to optimise practice operations, improve patient experiences and improve the financial performances of clinics. 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