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Clinic to Cloud Blog

Mark Dwyer

Mark Dwyer

With over a decade of experience scaling SaaS companies across the globe, my days are spent helping our teams share the vision, challenge the status quo and delight our customers at every turn. I believe that we are empowered by smart technology and together, we have the responsibility to transform healthcare.

Recent Posts by Mark Dwyer

Business & Leadership

Champions of change: How to manage change in a multi-disciplinary clinic

2018 is ripe with opportunity for multidisciplinary clinics. The growing accessibility of data allows healthcare professionals to create more personalised and positive experiences for patients; however, the changing healthcare landscape also poses several challenges. For healthcare leaders, championing change management is crucial for staying ahead of the curve. We've explored the practical steps you can take in order to future-proof your organisation and pioneer steady growth for years to come.

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Practice Management

More referrals, more patients: Medical practice essentials for getting discovered online

Securing a steady stream of new and returning patients is a crucial part of championing ongoing growth for your clinic. As a society, we are increasingly turning to the internet to guide our decision making process, whether we’re choosing a doctor or shopping for a new computer. In fact, recent   research shows almost 80% of Australians search for health information online, including seeking out medical professionals.

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Practice Efficiency

Key learnings from the Microsoft tech summit

Microsoft Australia hosted their first annual summit in Sydney this week, which I was fortunate enough to attend. Microsoft’s mission to Empower every person and every organisation on the planet to achieve more is aspirational to say the least. Through listening to the key notes, attending the focused sessions and meeting with some of the global leaders, I’m now convinced that Microsoft may actually pull it off.

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Financial Performance

Proven strategies to help double your clinic's revenue in your first 3 years

Like every business, medical practices face the same challenges of operating profitably while also delivering the highest quality of service. From cash flow to capital, unlocking opportunities also comes with associated risks. 

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Practice Efficiency

Top 5 mistakes to avoid when opening a medical practice

Opening a new medical practice can be fraught with the challenges of servicing today’s dynamic healthcare industry. Despite the challenges, establishing a medical private practice can be an incredibly rewarding accomplishment for a medical professional, providing the chance to make key decisions that directly influence the standards of care delivered to patients. It is therefore crucial to strike a balance between being a leading medical practitioner and an innovative business owner.

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Practice Efficiency

Essential medical technology for smarter healthcare in Australian clinics

More than ever, technology is causing sweeping changes to the healthcare industry. Less than a decade ago, obtaining key healthcare information such as drug interactions or obtaining patient medical histories took twice as long as it does today. While we have seen an uptake in Australia of new healthcare technologies, there’s still huge potential to further transform practice management solutions and patient care models.

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Practice Efficiency

5 digital marketing strategies for your medical practice website

As a society, we have become heavily reliant on technology across all facets of our daily lives. As the volume of medical information online continues to grow, this translates to patients becoming more reliant on online searches to find health information and healthcare providers. This is part of the bigger shift from healthcare being a purely provider-driven system to becoming a consumer-driven system.

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Practice Efficiency

3 reasons your medical practice needs a strategic plan (and how to write one)

When first starting a medical practice, many practitioners recognise the importance of writing a sound business plan that focuses on delivering immediate results; but in the commotion of the day to day, creating an ongoing strategic plan that can serve as a roadmap for growth often gets neglected. This roadmap can help you realise your vision for the clinic and maintain your competitive advantage.

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Cloud EMR

Why healthcare organisations need to start thinking like consumer brands

The Age of Information has changed us all. Unprecedented access to information has transformed the way we think and behave. People are becoming more diligent and informed in their decision making, whether it be for everyday purchases or lifesaving medical treatment. With greater understanding and autonomy, comes a desire for greater personalisation, convenience and transparency — so what does that mean for businesses today?

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Opening a medical Practice?

Opening your own medical practice is a rewarding endeavour. As a new business owner, you'll need to establish efficient processes and smart finances. This practical guide aims to streamline your operations and simplify your finances, from day one.

Download the guide